How often should an accountancy practice publish blog posts?

Consistency matters more than volume. One well researched post a month, timed to the tax calendar and updated each year, is realistic for most small practices. Google also says there is no magical word count, so focus on answering one real client question properly each time.

What should accountants blog about first?

Start with the questions you answer most often by phone and email, especially those from the type of client you want more of. Deadline topics such as Self Assessment and Making Tax Digital for Income Tax are a strong second, because people search for them in predictable waves each year.

Can I use client examples in my blog posts?

Yes, but only with care. ICAEW's marketing guidance says testimonials can be used if the client has consented, because the relationship between a firm and its client is confidential. For general examples, remove anything that could identify the client, and avoid any claim you could not back up.

Will a blog help my practice show up on Google?

It can, if each post genuinely helps the reader. Google says useful content is likely to influence your search presence more than its other suggestions, and that changes can take from a few hours to several months to show. A blog works best alongside clear service pages and a complete Google Business Profile.

Blog Ideas for Accountants: What to Write and Why

Most accountancy practice blogs are either empty or full of tax news copied from somewhere else. Neither brings in enquiries.

A good blog answers the questions your ideal clients type into Google late at night, in your voice and with your local knowledge. This guide gives you practical blog ideas for accountants, organised so you can plan a year of posts in an afternoon, plus a few rules to keep every post useful, findable and within your professional body's marketing rules.

Why a blog is worth the effort for a small practice

Google is clear about what it wants to show people. Its guidance on creating helpful, reliable, people-first content asks whether content offers original information or analysis, whether it is written by someone who demonstrably knows the topic, and whether a reader leaves feeling they have learned enough to reach their goal.

That is good news for accountants. You already have the expertise, and you answer the same questions every week. Writing those answers down properly is most of the job.

Google's SEO Starter Guide says compelling, useful content will likely influence your presence in search results more than any of its other suggestions. It also says there is no magical word count, so there is no need to pad posts out.

There is also a large audience. The government's business population estimates for 2025 put the number of private sector businesses in the UK at the start of 2025 at 5.7 million. Around 4.3 million of those, roughly three quarters, did not employ anyone aside from the owners. Many of them search for plain answers before they pick up the phone.

Start with the questions you already answer

Before you open any keyword tool, open your sent emails. The best topics are the questions clients and prospects already ask you. Keep a note for a month and you will probably find things like these:

Do I need to register for Self Assessment if I only earn a little on the side?
Should I be a sole trader or set up a limited company?
What expenses can I claim if I work from home?
What happens if I miss a tax return deadline?

Each one is a post that a prospect will find at the moment they are worried about the problem you solve.

When you write the title, use the words your clients use, not the words you would use. Google's starter guide makes this point with a simple example: some people search for "charcuterie" while others search for "cheese board". In your world, a client is more likely to search "do I need an accountant for my rental property" than "property income reporting obligations".

Blog ideas for accountants that follow the tax calendar

The tax year gives you a ready made content plan. Publish a few weeks before each deadline so the post has time to be found.

Self Assessment season

HMRC's Self Assessment deadlines page sets out the dates your clients care about. For the 2025 to 2026 tax year:

you must tell HMRC by 5 October 2026 if you need to complete a return and have not sent one before
paper returns must reach HMRC by 31 October 2026
online returns must be submitted by 31 January 2027, which is also when the tax owed must be paid
if someone wants their bill collected through their tax code, the online return must be in by 30 December 2026
a second payment deadline of 31 July applies to people making payments on account

Post ideas from that list alone:

"Registered late for Self Assessment? Here is what happens next"
"Paper or online tax return: which deadline applies to you?"
"Payments on account explained in plain English"

Making Tax Digital for Income Tax

Making Tax Digital is a big change for sole trader and landlord clients. HMRC's guidance on who needs to use Making Tax Digital for Income Tax confirms the timeline:

people with qualifying income over fifty thousand pounds in the 2024 to 2025 tax year should have started from 6 April 2026
the threshold drops to over thirty thousand pounds, based on 2025 to 2026 income, from 6 April 2027
it drops again to over twenty thousand pounds, based on 2026 to 2027 income, from 6 April 2028

HMRC also says partnerships will need to use it in future, with the timeline to be set out later. There is a separate page explaining who can get an exemption, which is a topic worth its own post, because some of your more anxious clients will be looking for exactly that.

Specific posts work better than general ones. Think "Making Tax Digital for landlords with one rental property", "I did not get a letter from HMRC about Making Tax Digital: do I still need to sign up?" (HMRC says it is still your responsibility to check) or "What changes for you from April 2027". We have written separately about what the Making Tax Digital waves mean for your website, so here the focus is on the posts themselves.

Company accounts and Companies House

Limited company clients have their own calendar. Companies House states on its annual accounts filing page that from 1 April 2028 you must use commercial software to file accounts with Companies House. That feels a long way off, which makes it a good topic now, because early posts have time to build up.

Evergreen ideas for directors include "What your accountant needs from you at year end" and "Director's loan account explained".

Ideas that attract the clients you actually want

Niche posts are where a small practice really stands out. If you want more landlords, write for landlords. A focused post has less competition and attracts people who are already a good fit.

Some angles that work well:

Sector posts. "Bookkeeping tips for self-employed electricians" or "What expenses can hairdressers claim?"
Life event posts. "Just gone self-employed? Your first year checklist" or "Selling a rental property: what to tell your accountant".
Local posts. If you serve Manchester, Bolton or Stockport, say so where it is natural, for example in a guide for new businesses in your area.
"What we see" posts. Anonymised patterns from your own work, such as the common mistakes you fix in new client records. This is the kind of first hand experience Google's guidance asks for, and nobody else can write it.

Local posts work best alongside a well kept profile on Google Maps. Our guide to Google Business Profile for accountants covers that side.

How to write a post that actually gets found

One question per post. Put the question in the title and answer it clearly in the opening paragraph. Then add the detail.
Use headings. Google's starter guide recommends breaking long content into paragraphs and sections with headings so people can find their way around.
Link to the source. When you quote a deadline or threshold, link to the gov.uk page. It helps readers check the detail and shows you are careful.
Link to your own services. Every post should point to the page where a reader can take the next step.
Keep it current. The starter guide recommends updating older content, or deleting it when it is no longer relevant. Deadline posts need a refresh every tax year.

If you would like help joining up your posts with the rest of your site, that is part of our SEO work for accountancy practices.

Keep every post within the rules

Your blog is marketing, so the same professional rules apply. ICAEW's marketing helpsheet says advertising material should be legal, decent, honest, truthful and clear. It also says firms must not:

make disparaging statements about other practices
make claims of size or superiority they cannot substantiate
make exaggerated claims about services, qualifications or experience
make unsubstantiated comparisons to the work of others

In practice, use client stories only with consent, since ICAEW notes the relationship is confidential, and include a clear opt out if you send posts as a newsletter.

A simple test before you hit publish: would you be comfortable if your professional body, a competitor and the client you wrote about all read this post today?

A rhythm you can keep

You do not need to post every week. One good post a month, timed to the calendar, will do more than a burst of ten posts followed by silence. Write each post once, properly, then update it each year. Over time you build a library that answers most of your clients' common questions, and your website starts doing some of the explaining for you.

Want a second pair of eyes on your site?

If you have a blog that is not bringing in enquiries, or no blog at all, we are happy to take a look. Dawn Studio works with accountancy practices across Manchester and the North West, and we will give you an honest, free review of your website and where your content could help. Get in touch for a free website review.