Honest answers, in plain English.
No jargon and no fluff. Straight guides to the questions business owners actually ask about websites, SEO, and AI automation, and how we approach each one.
Do Google AI Overviews Show Local Accountants?
Rarely for "accountants near me", where the map pack still wins. AI Overviews show up on the questions people ask first. What that means for your firm.
Read the guide → 2 November 2026 For AccountantsDoes ChatGPT Use Your Location to Pick an Accountant?
Yes. ChatGPT estimates where someone is from their IP address and adds that town to its searches. What that means for a local accountancy practice.
Read the guide → 28 October 2026 For AccountantsHow ChatGPT Decides Which Accountants to Recommend
ChatGPT picks accountants from what it remembers and what it finds in a live search. Here is how both work and what you can actually influence.
Read the guide → 26 October 2026 For AccountantsInvisible to AI? Where a Practice Owner Starts
Your practice isn't showing up in ChatGPT or Gemini? Start by checking what they say, then fix access, pages and listings in that order. A plain plan.
Read the guide → 25 October 2026 For AccountantsCan You Pay ChatGPT to Recommend Your Practice?
ChatGPT now shows ads in the UK, but OpenAI says ads never change its answers. What paying can and can't buy, and how practices really get named.
Read the guide → 24 October 2026 For AccountantsQuestions to Ask Before You Pay for GEO
Thinking of paying an agency for GEO? Six questions to ask first, backed by Google's own guidance and a UK study of 540 AI answers about accountancy firms.
Read the guide → 23 October 2026 For AccountantsAI Visibility for Chartered Tax Advisers in the UK
How a chartered tax adviser can get named by ChatGPT, Gemini and Google's AI answers: state your specialism, use the CIOT directory, and check what AI says.
Read the guide → 22 October 2026 For AccountantsAI Visibility Audit for Accountants: What It Should Cover
An AI visibility audit checks what ChatGPT, Gemini and Google's AI answers say about your practice, and why. What it should cover, and when you need one.
Read the guide → 21 October 2026 GuidesHow to Get More Google Reviews (Within the Rules)
How to get more Google reviews without breaking Google's rules: when and how to ask, what is banned, how to reply and how to handle fake reviews.
Read the guide → 20 October 2026 GuidesKeeping Digital Business Records: A UK Guide
What business records UK sole traders and limited companies must keep, for how long, what Making Tax Digital means, and a simple digital system.
Read the guide → 20 October 2026 GuidesSole Trader vs Limited Company: An Honest Comparison
Sole trader or limited company? The real differences in tax, liability, admin and privacy, based on GOV.UK guidance, and the questions to ask first.
Read the guide → 20 October 2026 GuidesVAT Registration Explained for UK Small Businesses
When you must register for VAT, how the 90,000 pounds rolling test works, what counts as taxable turnover, and the VAT schemes that can simplify things.
Read the guide → 20 October 2026 GuidesMaking Tax Digital for Sole Traders and Landlords
Making Tax Digital for Income Tax explained: who it applies to, the 2026, 2027 and 2028 start dates, quarterly updates, penalties and how to prepare.
Read the guide → 20 October 2026 GuidesAI Automation for Small Businesses: Where to Start
Practical AI automation for small businesses: enquiries, bookings and admin, data protection basics, and how to be found by ChatGPT and Google AI.
Read the guide → 20 October 2026 GuidesGoogle Business Profile: Get Found in Near Me Searches
Set up and verify a Google Business Profile, understand how Google ranks local results, keep NAP details consistent and show up in near me searches.
Read the guide → 20 October 2026 GuidesWebsite Speed, Mobile and Accessibility Basics
Free ways to check your website's speed, mobile usability and accessibility, with Google's Core Web Vitals targets and the fixes that matter most.
Read the guide → 20 October 2026 GuidesHow to Choose a Web Designer for Your Small Business
How to choose a web designer: what to ask, how to compare quotes, who should own your domain, and the red flags Google itself warns about.
Read the guide → 20 October 2026 GuidesWhat a Small Business Website Needs in 2026
What a UK small business website actually needs: key pages, legal details, mobile, speed, accessibility and SEO basics, plus what to leave out.
Read the guide → 20 October 2026 For AccountantsWhy Choose Dawn Studio for Your Accountancy Website
Websites, SEO and AI automation built by someone who has worked in accountancy. What we do, how we work and who we might not suit.
Read the guide → 20 October 2026 For AccountantsVAT Service Pages for Accountants: What to Cover
The VAT topics clients search for, from the 90,000 pounds threshold to Flat Rate, Cash and Annual schemes, and how to build VAT pages that rank.
Read the guide → 20 October 2026 For AccountantsMTD for Income Tax: A Client Onboarding Plan
MTD for Income Tax started April 2026. The HMRC timeline, quarterly deadlines and a practical plan to onboard clients through your website.
Read the guide → 20 October 2026 For AccountantsCompanies House Changes: What to Tell Clients
Identity verification, ACSPs, software-only filing from April 2028 and the end of abridged accounts, and how to explain it on your site.
Read the guide → 20 October 2026 For AccountantsProfessional Body Website Checklist for UK Accountants
What ACCA, ICAEW, ICAS, CIMA, AAT and ATT/CIOT practices should show on their website: regulated status, PII details, logos and complaints.
Read the guide → 20 October 2026 For AccountantsWhy ChatGPT Recommends Your Competitors, Not You
ChatGPT is not judging your experience. It names the firms it can find and describe clearly. Here is how to see why a rival got picked.
Read the guide → 20 October 2026 For AccountantsFree Tool to Check If AI Recommends Your Accounting Firm
Yes, there is a free tool. What our AI visibility checker does, what it cannot tell you, and how to check ChatGPT and Perplexity yourself.
Read the guide → 19 October 2026 For AccountantsDoes Gemini or ChatGPT Recommend Your Accounting Firm?
A practical check for UK practice owners: ask what your clients ask, read the answers, and fix the five gaps that keep firms out of AI recommendations.
Read the guide → 16 October 2026 For AccountantsAccountant Website Redesign: Signs It Is Time
The signs your accountancy website needs a redesign, what to keep, refresh or rebuild, and how to redesign without losing the Google rankings you already have.
Read the guide → 13 October 2026 For AccountantsWhy Do Accountant Websites All Look the Same?
Why so many accountancy websites look alike, what it costs your practice in enquiries, and practical ways to make your firm's website clearly your own.
Read the guide → 13 October 2026 For AccountantsAutomating Client Document Chasing for Accountants
How accountancy practices can automate client document chasing: deadline reminders, secure upload links, tracking, Xero and GDPR care, and how to start small.
Read the guide → 13 October 2026 For AccountantsAccountant Website Cost: What Actually Drives It
What drives the cost of an accountant website: pages, copy, design, Xero and portal integrations, SEO, accessibility and support, plus how to compare quotes.
Read the guide → 13 October 2026 GuidesHow to Choose an SEO Agency for Your Accountancy Practice
How to choose an SEO agency for accountants: Google's hiring checks, red flags, safe audits, and what a UK practice should ask before signing.
Read the guide → 12 October 2026 GuidesWhy Isn't My Accountancy Firm Appearing on Google?
Is your accountancy firm missing from Google? A practical checklist for UK practices: indexing, Search Console, Business Profile, service pages and reviews.
Read the guide → 10 October 2026 GuidesBlog Ideas for Accountants: What to Write and Why
Practical blog ideas for accountants: posts around Self Assessment, Making Tax Digital and your ideal clients, written to rank and stay within ICAEW rules.
Read the guide → 9 October 2026 GuidesGoogle Business Profile for Accountants: A Practical Guide
Step-by-step Google Business Profile guide for accountants in Manchester and the North West: setup, service areas, reviews and confidential replies.
Read the guide → 9 October 2026 GuidesMaking Tax Digital for Accountants: What the 2026-2028 Waves Mean for Your Website
The three Making Tax Digital waves, how many sole traders and landlords each one brings into scope, and what that means for the practice website they will find you through.
Read the guide → 14 August 2026 Rules & ComplianceAccountancy Practice Websites: What UK Rules Actually Require
AML supervision, the word Chartered, and the company details a UK practice website has to show, with every claim linked to its source.
Read the guide → 10 August 2026 GuidesHow to Check If ChatGPT Recommends Your Accounting Practice
A free, five-minute test to see whether ChatGPT, Gemini and Perplexity recommend your practice, and what to do next if none of them do.
Read the guide → 6 August 2026Rules and compliance
Rules & ComplianceICAEW Firms and the "Chartered Accountants" Description Online
When an ICAEW firm may call itself Chartered Accountants online, what the ownership test actually checks, and what to do if a partner is not chartered.
Read the guide → 10 August 2026 Rules & ComplianceACCA Practices: Naming Your Firm and Advertising Online
What ACCA actually allows in a practice name, why the description cannot sit inside your registered company name, and the rules for honest advertising.
Read the guide → 10 August 2026 Rules & ComplianceAAT Licensed Members: Licence Status and Logo Use on a Website
Which AAT members actually need a licence, the difference between the two licence categories, and what you can honestly call yourself on a website.
Read the guide → 10 August 2026AI search and visibility
GuidesHow to Get Your Business to Show Up in AI Search
What generative engine optimisation actually means, why an AI assistant names one business and not another, and the work that makes yours the one it names.
Read the guide → 31 July 2026 GuidesHow to Make Your Accounting Firm Show Up on ChatGPT
How to make your accounting firm show up on ChatGPT: what AI assistants read before naming a practice, and how to check yours in about a minute.
Read the guide → 28 July 2026Websites and SEO
Website DevelopmentWebsite Development for Business: An Honest, Plain-English Guide
What a website really costs, whether there is a monthly fee, how long it takes, WordPress versus custom code, and what actually makes a site win you work.
Read the guide → 23 July 2026 SEO & AI SearchIs SEO Worth It for Accountants? An Honest 2026 Guide
Is SEO worth it for an accountancy practice? An honest look at what SEO includes, how long it takes, and how to get recommended by ChatGPT and AI search.
Read the guide → 23 July 2026 · updated 7 August 2026 For AccountantsHow to Get More Clients for Your Accountancy Practice
Where accountancy clients actually come from, why referrals plateau, and what genuinely moves local search for a practice. Written by a qualified accountant.
Read the guide → 31 July 2026 For AccountantsWebsites and AI for Accountants: An Honest Guide
Written by a qualified accountant. Why most accountancy websites do not bring in work, what AI really does for a practice, and how to stop chasing clients for records.
Read the guide → 24 July 2026Automation
AI AutomationAI Automation for Business: A Plain-English Guide
What AI automation actually is, the difference between AI and automation, what can be automated, and how a small team can get its time back without losing control.
Read the guide → 23 July 2026