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The Dawn Studio blog

Honest answers, in plain English.

No jargon and no fluff. Straight guides to the questions business owners actually ask about websites, SEO, and AI automation, and how we approach each one.

Guides

Making Tax Digital for Accountants: What the 2026-2028 Waves Mean for Your Website

The three Making Tax Digital waves, how many sole traders and landlords each one brings into scope, and what that means for the practice website they will find you through.

Read the guide → 14 August 2026
Rules & Compliance

Accountancy Practice Websites: What UK Rules Actually Require

AML supervision, the word Chartered, and the company details a UK practice website has to show, with every claim linked to its source.

Read the guide → 10 August 2026
Guides

How Accountancy Practices Actually Get New Clients

What UK searches show about how a business chooses an accountant, and where a practice's website needs to do the work before the first enquiry arrives.

Read the guide → 9 August 2026
Guides

How to Check If ChatGPT Recommends Your Accounting Practice

A free, five-minute test to see whether ChatGPT, Gemini and Perplexity recommend your practice, and what to do next if none of them do.

Read the guide → 6 August 2026

Rules and compliance

Rules & Compliance

ICAEW Firms and the "Chartered Accountants" Description Online

When an ICAEW firm may call itself Chartered Accountants online, what the ownership test actually checks, and what to do if a partner is not chartered.

Read the guide → 10 August 2026
Rules & Compliance

ACCA Practices: Naming Your Firm and Advertising Online

What ACCA actually allows in a practice name, why the description cannot sit inside your registered company name, and the rules for honest advertising.

Read the guide → 10 August 2026
Rules & Compliance

AAT Licensed Members: Licence Status and Logo Use on a Website

Which AAT members actually need a licence, the difference between the two licence categories, and what you can honestly call yourself on a website.

Read the guide → 10 August 2026

AI search and visibility

Guides

How to Get Your Business to Show Up in AI Search

What generative engine optimisation actually means, why an AI assistant names one business and not another, and the work that makes yours the one it names.

Read the guide → 31 July 2026
Guides

AI Visibility for Accountants: Have You Checked?

Most accountancy practices have never checked their AI visibility. What ChatGPT reads before naming a firm, and how to check yours in about a minute.

Read the guide → 28 July 2026

Websites and SEO

Website Development

Website Development for Business: An Honest, Plain-English Guide

What a website really costs, whether there is a monthly fee, how long it takes, WordPress versus custom code, and what actually makes a site win you work.

Read the guide → 23 July 2026
SEO & AI Search

SEO for Accountants in 2026: An Honest Guide (Including AI Search)

What SEO includes, what it costs, how long it takes, and how an accountancy practice gets recommended by ChatGPT and AI search, plus local SEO for Manchester.

Read the guide → 23 July 2026 · updated 7 August 2026
For Accountants

How to Get More Clients for Your Accountancy Practice

Where accountancy clients actually come from, why referrals plateau, and what genuinely moves local search for a practice. Written by a qualified accountant.

Read the guide → 31 July 2026
For Accountants

Websites and AI for Accountants: An Honest Guide

Written by a qualified accountant. Why most accountancy websites do not bring in work, what AI really does for a practice, and how to stop chasing clients for records.

Read the guide → 24 July 2026

Automation

AI Automation

AI Automation for Business: A Plain-English Guide

What AI automation actually is, the difference between AI and automation, what can be automated, and how a small team can get its time back without losing control.

Read the guide → 23 July 2026