Websites and AI automation for accountants across the North West.
From one accountant to another. You have heard the AI hype. Almost nobody tells you what it actually does for an accounting firm. Here is the plain version.
I am a qualified accountant who has worked in practice. So I am not guessing at what eats your week. I build the websites and automations I wish we had back then, for firms across Manchester and the North West.
Which one sounds like you?
There is no single "accountant" client. What the website actually needs to do changes depending on where the practice is right now.
Just you, or you and one other
If it's just you, or you and one other person, the site's job is simple: stop being the reason a good enquiry never turns into a client. We build sites that answer the obvious questions before you have to, and automations that chase records and reply to enquiries while you're doing the actual work.
Growing, and the site hasn't caught up
You've outgrown the site that got you here. If you're bringing on staff or trying to win clients who expect a firm that looks established, the site needs to catch up with where the practice actually is — usually a proper case study, clearer service pages, and a Google Business Profile that matches the size of firm you're now dealing with.
Building beyond your current patch
Whether that's a new town, a niche you want to be known for, or simply outgrowing referrals as your only source of clients, the site needs to do work that used to happen face to face.
Three jobs that eat your week.
Not a list of buzzwords. These are the jobs practices actually lose hours to. The first one is the reason this page exists.
Chasing clients for records
Every VAT quarter, every year end, every January. The same clients, the same three emails, and the records still land late enough to squeeze the work. This was the hardest part of my week in practice, and the reason I started building automations at all.
Onboarding and AML checks
A new client should be a good day. Instead it is ID checks, engagement letters, and chasing details before you can do a minute of real work.
Being invisible online
Most practice sites are a stock photo and a services list that would fit any firm in the country. Nothing a client actually cares about, nothing for Google to rank, and nothing for an AI assistant to repeat when someone asks it to recommend an accountant.
We already build for this world.
Every project below is in the accountancy space. This is not a general agency guessing at your sector. Each card opens the live site, and the case studies explain what we changed and why.
MA Accounting Services
A fast, professional site for a Bolton accountancy firm. Full ownership handed over from day one. Live since July 2026.
Aalpha Solutions
A clean site for a practice serving small businesses and sole traders. It runs on its deployment address rather than a custom domain.
Practix Control
Practice management software we built ourselves for UK accounting firms.
Built for practices on your doorstep.
We work with accountancy firms across Greater Manchester and the wider North West. MA Accounting Services, above, is a Bolton practice. This is the market we know, and it is why this page is not written for accountants in general. It is also why we wrote up what the rules actually ask of a practice website, with every claim linked back to its source, and why we looked at what the Making Tax Digital waves mean for a practice website as those deadlines land. We have also written up the specific rules for ICAEW firms using the "Chartered Accountants" description, for ACCA practices naming their firm and advertising, and for AAT licensed members showing their status and logo — because getting that wrong on a website is an easy, avoidable mistake.
You are competing with national brands
The North West is full of good independent practices, and most of them are up against online-only firms with a marketing budget they cannot match. You will not outspend those brands. You can out-rank them where it counts, because a national firm cannot say it is round the corner in Bolton, Bury or Stockport and mean it. Local is the one advantage they cannot buy from you.
Clients search for a place, not a service
Nobody types "accountancy services" into Google. They type the name of the town they live in next to the thing they need, and they pick from what comes back. If your site never says where you work, you are not in that result at all, however good the practice is. It is the most common gap we find, and usually the cheapest one to close.
Near enough to sit down with
We are in the same region, so a first call can turn into a proper conversation rather than a form and a wait. You talk to the person building the site, not an account manager passing notes to a team you never meet. When something needs changing, it changes that week.
Greater Manchester, and the towns around it.
We are a Greater Manchester studio and most of our work stays inside it. There is no office you need to visit and no travel charge, so what actually matters is whether we know your market. Across these towns, we do.
- Manchester ↗
- Bolton ↗
- Stockport ↗
- Salford
- Bury
- Wigan
- Oldham
- Rochdale
- Tameside
- Trafford
- Altrincham
- Leigh
Manchester, Bolton and Stockport have pages of their own because there is something specific to say about each. The rest do not, and that is deliberate rather than a gap in the list.
- Warrington
- Chorley
- St Helens
- Preston
- Blackburn
- Wilmslow
- Macclesfield
- Cheshire East
Work in the North West beyond Greater Manchester is normal and nothing changes about how we run it. Further afield than that, everything still works remotely, you just lose the option of sitting down together, which for some firms is the whole point.
A word on why some towns have a page and most do not. It is easy to take a page like this one, swap the town name and publish ten of them. Google has a name for that, treats it as a doorway page, and can penalise the whole site rather than the offending pages. So a town only gets a page here when there is something true and specific to say about working there, not just a swapped name. Manchester and Stockport do. The rest do not yet.
Straight about what is ready today.
Websites and SEO
Hand-built, fast, and made to convert. We can start on this straight away, and a practice site is usually live in about a week rather than the months a larger build can take elsewhere. Search foundations are built in from day one, including being readable by AI tools like ChatGPT.
AI automation
We do not sell a boxed product. On the call we look at where your hours actually go, agree which jobs are worth automating first, and build around the tools you already use. You stay in control and approve anything that matters.
If you could hand one job to AI tomorrow, what would it be?
Tell us that one job. We will reply with a straight answer on whether it can be automated, and what it would take. No pitch deck.
We only use your details to reply. See our privacy policy.
Or email umar@dawnstudio.uk. We reply the same day.
Questions accountants ask
Do you only work with accountants?
Accountancy practices are our specialism, because that is the world we come from and we understand how a practice actually runs. We do work with other businesses too, but if you are an accountant you will not have to explain what a filing deadline is or why AML matters.
What can you actually automate in an accountancy practice?
The repetitive admin around clients. Common examples are chasing clients for records with polite automatic reminders, smoothing out new client onboarding, sending deadline reminders, and moving information between your website, inbox and practice software. We scope the exact workflows with you on a call rather than selling a fixed product.
How much does it cost?
It depends on the size of your practice and what you need. We agree one fixed price with you after a free call, before any work starts, so there is no hourly billing and no surprises later.
I already have a website. Can you improve it rather than replace it?
Often yes. Ask for the Free Site Review and we will look at what you already have, no obligation and no pitch. Sometimes the quickest win is fixing speed and search foundations on your current site. Sometimes a rebuild is genuinely cheaper than patching. We will tell you honestly which one applies.
How do you handle client confidentiality and data?
Carefully, because we know your professional obligations. Automations are built so you stay in control. Nothing goes out without your approval unless you tell us otherwise, and we work with your existing tools rather than moving client data somewhere new.
How long does it take to get live?
Most practice websites go from first call to live in about a week. A larger build with SEO and automation usually lands within two to three weeks. You see a real preview before anything is finalised.
Websites and AI for accountants, in full ↗How accountants actually get clients ↗How to get more clients ↗