Does AI know your practice exists?
When someone asks an AI assistant to recommend an accountant, it answers from what it already knows. Find out what it says about yours.
Free, no email needed. We ask Google Gemini and show you exactly what comes back.
Also free: our take-home pay calculator and a dividend tax calculator on the new 2026/27 rates. All our free tools.
Search is not the only front door any more.
People increasingly ask an assistant instead of scrolling ten blue links. That answer is now the shortlist, and being absent from it is quieter than being on page two.
The answer replaces the list
An assistant does not hand back twenty options. It names a few. If your practice is not one of them, the client never learns you were an option at all.
Silence is not neutral
If an assistant knows nothing about your firm, it does not say nothing. It recommends the firms it can describe instead, and those are usually your competitors.
Wrong is worse than absent
Assistants sometimes invent detail to fill a gap. A confident description of your practice that is simply untrue is worth finding before a client does.
About this checker.
What does this checker actually do?
It asks Google Gemini, a widely used AI assistant, what it knows about your practice, exactly as a potential client might. It then shows you the answer that came back, word for word, and tells you whether that answer contained anything specific about your firm.
Why does it matter whether AI knows my practice?
More people now ask an AI assistant for recommendations instead of scrolling search results. If the assistant has nothing to say about your firm, you are not in that conversation, and the practices it can describe get suggested instead.
Is this the same answer ChatGPT would give?
No. This checks Google Gemini specifically. Different assistants are trained on different data and will answer differently, so treat this as one honest sample rather than a verdict from every AI at once.
The answer about my firm was wrong. Why?
AI assistants sometimes fill gaps with plausible sounding detail rather than admitting they do not know. A confident answer full of things that are not true is a real problem worth knowing about, because potential clients have no way to tell the difference.
How do I fix it if AI does not know my practice?
Assistants rely on clear, structured, readable information about who you are and what you do. That means a site that states it plainly, marked up so machines can read it, and consistent details about your firm across the web. This is the work we call answer engine optimisation.
Not showing up? That is fixable.
Being readable to an AI assistant comes down to saying who you are plainly, marking it up so machines can follow it, and keeping your details consistent everywhere. That is ordinary work, and we do it.
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