Every accountancy practice knows the pattern. The deadline is weeks away, half the clients have sent nothing, and someone in the office spends their mornings writing the same polite reminder again and again.
This guide is for partners and practice managers in Manchester and the North West who want to spend less time chasing and more time on the work clients actually pay for. It covers what can sensibly be automated, how it fits with the software you already use, how to keep client data safe, and how to start without changing everything at once.
Why chasing records eats so much practice time
Chasing looks small on any single day. Added up across a client list, it becomes a real drain on capacity.
The work is also spread across people. A bookkeeper sends a reminder, a manager follows up, a partner makes the awkward call at the end. Nobody has a clear picture of who has been asked, when, and what is still missing.
Deadlines make it sharper. Self Assessment deadlines put pressure on the same few weeks every year, and Making Tax Digital for Income Tax means more clients will need to keep digital records and report more regularly. More regular reporting usually means more regular chasing.
What can be automated
Automation works best on the repetitive, predictable parts of chasing. The judgement and the relationship stay with your team.
Reminders timed to each deadline
Instead of one mass email, reminders can be scheduled around each client's own deadline. A gentle note well ahead, a firmer one closer to the date, and a final one that makes the consequences clear.
Secure upload links
Many delays come from clients not knowing how to send things. A personal, secure upload link in each reminder removes that excuse. The client clicks, uploads and is done, and the files land in the right place instead of in someone's inbox.
Portal nudges
If you already use a client portal, the problem is often that clients forget it exists. Automated nudges can point them back to the portal, tell them which requests are waiting, and confirm when something has been received.
Tracking who has sent what
A simple tracker that updates itself when documents arrive is one of the most useful pieces. Your team can see at a glance which clients are complete, which are partly there and which have sent nothing. Reminders stop automatically once a client is complete, so nobody gets chased for something they have already sent.
Escalation to a human
Automation should know when to stop. If a client has not responded after a set number of reminders, the system can flag them to a named person in the practice. That person picks up the phone or writes a personal note. This is where your relationship matters most, and it should never be left to a template.
How it works with Xero and practice management software
Document chasing does not need to replace the systems you rely on. A well built workflow works with Xero and with your practice management software, reading client details and deadlines from the records you already keep rather than asking anyone to retype them.
In practice that usually means a few connected steps:
- Client names, contact details and deadlines come from your existing records
- Reminders and upload links are sent based on those deadlines
- Received documents are filed against the right client and job
- Status updates flow back so your team sees progress in one place
For a wider view of where automation fits alongside your website, see our guide to websites and AI for accountants.
Data protection and care with client records
Client records are some of the most sensitive data a practice holds: bank statements, payslips, identity documents and tax details. Any chasing workflow has to treat them with care.
The ICO's guide to data security sets out what UK GDPR expects, including appropriate technical and organisational measures to keep personal data secure. For document chasing, sensible questions include:
- Are upload links secure, personal to each client and time limited?
- Where are documents stored, and who in the practice can see them?
- Are files sent as email attachments, or kept out of inboxes altogether?
- Is only the data you need collected, and is it deleted when no longer required?
Moving documents out of email and into secure uploads is often a data protection improvement in its own right, as well as a time saver.
Keeping it personal
Clients choose an accountant they trust, and nobody wants to feel managed by a robot. A few simple habits keep automated chasing human:
- Write reminders in your practice's own voice, signed by a real person
- Use the client's name and list their specific missing items
- Make replies go to a person who reads them
- Let staff pause reminders for clients going through a difficult time
- Save phone calls and personal notes for the moments that need them
How to start small
You do not need to automate the whole client list in one go. A gradual approach is safer and easier to get right.
- Pick one process. Self Assessment records are a common starting point because the deadline is fixed and the documents are predictable.
- Choose a small group of clients. Start with a handful who are usually slow to send things and see whether the reminders help.
- Write the messages first. Agree the wording, timing and escalation point before anything is built.
- Check data handling. Confirm where files go and who can see them before any client uses the upload link.
- Review and adjust. After the first round, ask your team what saved time and what caused confusion, then refine before rolling it out further.
A real example: Chaser
We built a document chasing tool called Chaser for one of our accountancy clients. The practice keeps its client list and outstanding items in an Excel sheet, and Chaser sends the reminder emails from that data. The team chooses how often reminders go out and the tone of each email, from a gentle first nudge to a firmer final one. Follow ups then run automatically based on those settings, so nobody has to remember who to chase next. The practice tells us it has saved them hundreds of hours of staff time.
It is a good example of starting small. The practice kept the spreadsheet it already used, and simply stopped writing the same reminders by hand.
How Dawn Studio can help
We build AI automation for accountants, including client document chasing, secure upload links and workflows that work with Xero and practice management software. We are a small studio led by a qualified accountant, so we understand how a practice runs during the busy season. You can see examples of our work to judge the approach for yourself.
If you would like an honest view of where your chasing process loses time and what is worth automating first, ask for a free review.