Yes. Our free AI visibility checker searches the web for your practice, asks Google Gemini about you and emails you the answer word for word. It takes your practice name, the town you work in and the email address to send the result to, and there is nothing to sign up for.

This post covers what the checker does, what it cannot tell you, and how to cover ChatGPT and Perplexity yourself for free. If you want the wider picture of why firms get left out and what to fix, our guide on whether Gemini or ChatGPT recommends your accounting firm goes through that in full.

What the checker does

You enter your practice name and your town or city. The checker searches the web for your firm, asks Google Gemini what it can tell a potential client about you, and emails you exactly what comes back. It also tells you whether that answer contained anything specific about your firm, or whether it was general filler.

It works for any UK accountancy or tax practice, including chartered tax advisers. Enter the firm name and town as they appear on your website.

One thing to know before you run it: the checker saves each check (the practice name, the town, your email and the result) so we can follow up.

What a free check cannot tell you

One answer from one assistant is a sample, not a verdict. Keep three limits in mind.

It only asks Gemini. ChatGPT, Perplexity and other assistants draw on different information and will often answer differently. A good result in Gemini does not mean ChatGPT knows you, and the reverse is also true.

Answers change. Ask the same question twice and you can get a different set of names.

It does not show how many clients are asking. No free tool can tell you how often people in your town ask an assistant for an accountant. Google's own guidance on AI features in Search says visits from AI Overviews and AI Mode are counted within the overall search traffic in the Search Console Performance report, under the "Web" search type. So even Search Console will not hand you a neat figure for AI on its own.

How to check ChatGPT and Perplexity for free

You do not need a paid tool for this. The free versions of ChatGPT, Gemini and Perplexity are enough.

Start a fresh chat in each one, because earlier conversations can steer the answer. Then ask what a stranger would ask, such as "Can you recommend an accountant in [your town] for a small limited company?", followed by "What do you know about [your practice name] in [your town]?" Write down which firms were named and anything said about you that is wrong.

Repeat the same questions two or three times over a week and look for a pattern rather than a single result. We walk through this test step by step in how to check if ChatGPT recommends your accounting practice.

How to read what comes back

Most results fall into one of three groups.

The assistant describes your firm correctly. That is a good sign, but it is not the same as being recommended. Check whether you also appear when you ask for an accountant in your town without naming yourself.

The answer is vague or empty. This is common for small practices, and usually means there is not enough clear, consistent information about the firm on the web for the assistant to draw on. It says nothing about the quality of your work.

The answer is confident and wrong. Assistants sometimes fill gaps with detail that sounds plausible but is untrue, such as the wrong services or the wrong town. This is worth finding before a client does, and is usually fixed by keeping your details plain and identical everywhere.

What to do with a thin result

The fixes are ordinary work rather than tricks. Google's guidance says there are no additional requirements or special optimisations needed to appear in AI Overviews or AI Mode, and that normal SEO best practice still applies. In practice that means service pages that say who you help and where, a complete Google Business Profile, reviews from real clients, and the same name, address and phone number everywhere.

Our SEO service covers this work for accountancy practices, and the full AI visibility guide explains it in more depth.

Want a second opinion on your result?

Run the free checker, then get in touch if the answer is thin or wrong. We will look at what came back and tell you plainly what we would fix first.

Common questions

Is the AI visibility checker really free?

Yes. There is no sign up and no trial. You enter a practice name, town and email address, and the answer is emailed to you.

Does it check ChatGPT as well as Gemini?

No. It checks Google Gemini only. To see what ChatGPT says, ask it directly in a fresh chat using the questions above.